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151. And all of marketing is targeted at one vital objective: becoming a unique brand.

152. Those capable of being sponsored are, in marketing terms, commonly referred to as' properties'.

153. We are constantly aware of changing market conditions and the need to continually update our marketing plans.

154. However, its marketing has recently been taken over by Letraset and we await to see the outcome.

155. So why should down-to-earth, hard-headed Lancastrians be convinced by the marketing of this toolkit?

156. Modern marketing departments usually encompass sales, marketing research, advertising and promotion, customer services and product development.

157. He was a marketing vice president and a highly creative and task-oriented person with a natural inclination toward dominant behavior.

158. Marketing departments know that if they attach this description to a savings plan, most of us will be bowled over.

159. Associates, a management, marketing and consulting company specializing in sports.

160. Tactical information Marketing mix item Type of research Product policy decision Qualitative research to generate ideas for new products.

161. A direct marketing channel moves goods directly from manufacturer to consumer.

162. Likewise, efficient marketing of both chlorine and caustic soda is essential as demand for the two chemicals is rarely in balance.

163. Neil Young, whose eccentric recording diversions have made him a marketing nightmare, is a close second, though.

164. Welcome to the topsy turvy world of marketing, where established brands are constantly refashioning themselves to broaden their markets.

165. Q29 Examine the main dimensions or bases which a marketing manager might use to segment his market.

166. In addition(sentencedict.com), the College runs a one-year post-diploma degree course in beef and sheep production and marketing.

167. The chapter begins by explaining the importance of market segmentation within the study of marketing.

168. Marketing traditionally has been an Achilles' heel for phone companies because of their monopoly mind-set.

169. Mr Dickie is one of a growing band of marketing consultants, advising farming companies on risk management.

170. For example,[http://sentencedict.com/marketing.html] a product manager in the marketing department may discover that one plant in manufacturing is producing defective products.

171. Alterations to one element of the Marketing Mix can have repercussions within each category, or elsewhere within the Marketing Mix.

172. Tiknis darts in and out of the hall, attending to the administrative business of interviewing a candidate for marketing director.

173. The marketing mix is a central feature of an organization's tactical plan for a particular market.

174. Direct investment in its own distribution and marketing allows Guinness to manage its brands, in the context of international brand strategies.

175. The Waterford Crustal business comprises the manufacture, marketing, distribution and retailing of high quality crystal products including stemware and giftware.

176. They ploughed cash into marketing attempts and even won a prize from the local council.

177. He sells his company and he sells himself marketing his own deeply held convictions.

178. What we need now is closer cooperation between the sales and marketing staffs.

179. The delegation looked at a range of hotel operations including food preparation, customer care programmes, sales and marketing and budgeting.

180. The remaining chapters in this Section concentrate mainly on the activities of these Marketing specialists.